About one-half of bloggers (48.7%) keep a blog because it serves as a form of therapy, and 40.8% say it helps them keep in touch with family and friends. Just 16.2% say they are interested in journalism, and 7.5% want to expose political information. Few see blogging as their ticket to fame.
"In a way, blogs serve as oral history. When it comes to sharing blogs and reading other people's blogs, we like to connect with people, learn about their lives, and find common ground. There's no pressure to write about a particular subject or keep blogs maintained a certain way, and it's not necessarily a popularity contest."
Full article: Blogging For One